The future of shopping is on the web
Author: Milly Barba | Marketing Communications Director
The Covid-19 emergency has inevitably redesigned the way Italians shop, which has defined new consumer habits and emphasizes the importance of online sales for small and medium-sized businesses.
The recent survey carried out by the B2c eCommerce Observatory, promoted by the School of Management of Milan Polytechnic, and by Netcomm, the Italian Electronic Commerce Consortium, estimated that at the end of 2020 the online purchases of Italian consumers on Italian and foreign sites in the food and grocery sector will be worth 2.5 billion euros. This is an increase of 55%, almost 1 billion in absolute value, compared to 2019 (source: Corriere della Sera). The Casaleggio Associati E-commerce Report predicts that in 2020 the increase in online sales will also affect the insurance, home and furniture, publishing, electronics, health and beauty sectors.
What are the keys to a successful online sale?
Firstly, the right e-commerce, i.e., the most suitable solution for your sales, is needed. In the Report of Casaleggio Associati, Magento, the customizable and intuitive open source CMS, among the most used for online commerce, follows immediately after the ad hoc platforms that were chosen by 31% of the companies interviewed.
To be effective, your e-shop will have to allow you to manage all stages of product sales independently and according to your needs.
Here are some features that your e-commerce must have:
- Advanced warehouse management
- Creation of product categories
- Logistics digitization
- Integration with CRM and ERP management systems
- Integration with the main marketplaces
- Accounting and administration functions
- Autonomy in loading content
- Possibility of multi-store management
- Payment gateway and secure transaction management
That is not all. In order for your e-commerce site to be truly effective you will have to take into account the fundamental and essential aspect of the user experience.
The most successful e-commerce sites provide an optimal shopping experience. Among the short-term investments made by the companies interviewed by CA immediately after marketing and advertising, there are those dedicated to improving the usability of your online sales site. The speed of purchasing and fast, effective page loading effectively boost your sales.
Mobile optimization is also essential to enable purchasing via smartphones. To understand how important it is, just consider the data of PostNord’s E-commerce in Europe 2019 Report, which testifies how, only last year, 76% of Italian e-commerce users purchased from mobile, against a European average of 64%.
Have you been considering integrating your sales activities with online commerce for some time? This is the right time!
ThinkOpen guides you in choosing and building your e-commerce operations, implementing the ideal online sales solution for your business.